Inbound 101 - Higher Ed

Get the guide that shows how inbound marketing can streamline the entire marketing process while also measuring results.

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Inbound 101 - Higher Education

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Inbound Marketing for Higher Education

The purpose of this step-by-step inbound guide is to help you learn and apply the inbound methodology to your current higher education marketing strategies. Print each worksheet and define your unique goals, challenges, and personas as you work with your team to understand inbound marketing.

Attract

Content like blog posts, social posts, and SEO (search engine optimization).

Engage

Tools like email marketing, Workflows, and CRM (customer relations management).

Delight

Continue to delight with surveys, customer service, and more that creates word-of-mouth buzz.

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